Education
VCU Brandcenter
Master’s of Science in Business/Brand Strategy 2025
VCU
Bachelor of Science in Psychology 2022
Things You Didn’t See On My Resume:
Strategic Skill: Adapting to changing environments (COVID forced quick pivots).
How it Transfers: Just like shifting workout plans to meet class needs, strategy requires adjusting messaging based on cultural or consumer shifts.
Group Exercise Instructor (HIIT & Bodysculpt)
Strategic Skill: Emotional Intelligence & Patience
How it Transfers: A strong strategist reads people well—understanding motivations, emotions, and triggers is key to crafting insights that resonate.
Babysitter (4+ yrs)
Strategic Skill: Behavioral Analysis & Persuasion
How it Transfers: Understanding why people make decisions (in this case, health-related ones) is critical in advertising strategy. Changing behavior through psychology applies directly to marketing.
Behavior Technician for Obese Children
Strategic Skill: Systems Thinking & Problem Solving
How it Transfers: Organizing physical spaces is similar to organizing ideas and frameworks for brand positioning. Strategy is about finding clarity in complexity—just like turning a cluttered pantry into a functional space.